Company DescriptionPath Accountants provides specialized accountancy and tax services to small and medium-sized enterprises and self-employed professionals. The firm supports clients with accurate financial reporting, tax compliance, and advisory services that help them manage and grow their businesses. Path Accountants focuses on clear, reliable guidance tailored to the needs of smaller organizations and independent professionals. Team members work closely with clients to build trust and deliver practical solutions that support long-term financial health. The company values professionalism, integrity, and client-focused service.Role DescriptionThe Marketing Specialist role is a full-time hybrid position based in Cairo, Egypt, with flexibility for some work from home. The Marketing Specialist will plan and execute marketing campaigns to promote Path Accountants’ services to SMEs and self-employed clients, using both digital and offline channels. Day-to-day responsibilities include conducting market research, developing and implementing marketing strategies, generating leads, and monitoring campaign performance. The role also involves creating marketing materials, supporting client communication initiatives, and ensuring consistent brand messaging across all touchpoints. The Marketing Specialist will work closely with internal stakeholders to identify growth opportunities and improve client engagement.What you'll doRun and optimise Google Ads (Search and Performance Max): keywords, negatives, ad copy, landing page alignment, budget pacingOwn the website: service and location landing pages, content updates, forms, page speed, conversion trackingSEO: on-page and technical basics, local SEO, Google Business Profile, review generationWrite clear, UK-appropriate copy for landing pages, articles, emails and social postsSet up and maintain measurement: GA4, Search Console, conversion goals, call tracking, and a simple weekly lead-source reportTest LinkedIn and Meta ads where they make senseReport on cost per enquiry and cost per new client - not impressionsQualifications2+ years personally managing paid search accounts & SEOStrong knowledge of GA4, Search Console, and WordPress or a similar CMSMarketing experience in professional services (e.g. accountancy, legal, consultancy)English C1 level