Job Description: Media Buyer (Full-Time, Hybrid)Location: Maadi, CairoJob Type: Full-Time, HybridIndustry: Software Development / Enterprise Resource Planning (ERP)Position OverviewWe are seeking a highly skilled Media Buyer to manage our digital advertising campaigns with a primary focus on generating qualified B2B leads for our flagship ERP solution. You will be responsible for planning, executing, and optimizing paid campaigns across multiple platforms to achieve ambitious lead generation targets . This role is critical to our growth strategy and requires a data-driven individual who can manage budgets effectively, analyze performance, and collaborate with sales to drive pipeline growth.Key ResponsibilitiesCampaign Strategy & ExecutionPlan, launch, and manage paid campaigns on key platforms including Google Search, LinkedIn Ads, Meta Ads (Facebook/Instagram), and YouTube Ads .Conduct in-depth keyword research and competitive analysis specific to the ERP and B2B software landscape .Develop and implement comprehensive media buying strategies aligned with business objectives and target audience demographics.Lead Generation & Funnel ManagementOwn the lead generation funnel from ad creation to landing page optimization and CRM integration, with the objective of generating 200–500 qualified leads per month from target markets, particularly the UAE .Develop retargeting funnels to re-engage warm audiences and drive conversions .Collaborate closely with the sales team to improve lead quality, align on targeting, and enhance pipeline performance .Budget Management & OptimizationEffectively manage a monthly advertising budget, optimizing spend to maximize return on investment (ROI) and achieve target Cost Per Lead (CPL) .Continuously test creatives, ad copy, audiences, and messaging to improve campaign performance .Ensure all media buys comply with company policies and brand guidelines.Analytics & ReportingImplement and manage accurate tracking using GA4, Google Tag Manager, and conversion tracking .Analyze campaign performance data to provide clear, actionable insights and weekly reports .Monitor and report on key performance metrics such as leads, CPA, CPL, engagement rates, and web traffic.Qualifications & RequirementsExperience: 2–5 years of proven experience in a Performance Marketing or Media Buying role, preferably within the software, SaaS, or technology sector .Platform Expertise: Strong, hands-on expertise in Google Search Ads and B2B lead generation. Solid understanding of LinkedIn Lead Gen campaigns, Meta Ads for remarketing, and YouTube Ads for warm traffic .Market Experience: Experience running paid campaigns for the UAE or GCC markets is a strong advantage .Technical Skills:Proficiency with GA4, Google Tag Manager, UTM tracking, and CRM integrations .Strong analytical and reporting skills with the ability to interpret data and explain results clearly .Soft Skills:Excellent English copywriting skills (Arabic is a plus) .Strong organizational, negotiation, and multitasking abilities with a keen attention to detail.Self-motivated, proactive, and able to work independently while being a collaborative team player.Preferred Skills (Bonus Points)Experience working with software, SaaS, or ERP products .Familiarity with the Saudi or broader Middle Eastern advertising market.Experience with programmatic advertising platforms.Work Arrangement & What We OfferHybrid Model: This role is based in our Maadi office, offering a flexible hybrid work arrangement.Competitive Salary: Commensurate with experience and industry standards.Career Growth: The opportunity to work with a leading ERP provider and contribute to our ambitious growth plans .Dynamic Environment: Be part of a supportive, multicultural team that values innovation and initiative.