Social Media Marketing supervisor

About the CompanyNile Developments Group is seeking a highly motivated and creative Social Media Marketing Supervisor to join our Marketing team. This role is responsible for developing and executing social media strategies, managing digital content and campaigns, strengthening the company's online presence, and supporting lead generation and brand growth across our Real Estate Development projects.About the RoleThe Social Media Marketing Supervisor is responsible for managing the company's social media presence across multiple platforms, developing engaging and brand-aligned content, overseeing social media campaigns, and analyzing performance to maximize reach, engagement, and lead generation.The role requires a strong understanding of the Egyptian real estate market, digital marketing trends, audience behavior, and social media platforms, with the ability to translate business and marketing objectives into effective digital communication strategies.ResponsibilitiesDevelop and execute comprehensive social media strategies aligned with the company's overall marketing and business objectives.Manage and oversee the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.Develop monthly and quarterly social media content plans and calendars for the company's projects and corporate brand.Create and supervise engaging, creative, and relevant content across different social media platforms.Develop content concepts, campaign ideas, creative directions, and communication themes for real estate projects.Ensure all social media content reflects the company's brand identity, tone of voice, values, and positioning.Coordinate with the creative team, graphic designers, videographers, copywriters, and external agencies to ensure timely delivery of content.Plan and execute social media campaigns supporting project launches, sales campaigns, events, exhibitions, and promotional activities.Coordinate with the Sales and Marketing teams to support lead generation and sales objectives through social media activities.Monitor social media leads, inquiries, comments, and messages and ensure timely and professional responses.Work closely with the Sales team to ensure proper handling, qualification, and follow-up of leads generated through social media.Monitor and analyze social media performance, including reach, engagement, followers, leads, conversions, and campaign performance.Prepare regular social media performance reports and provide actionable recommendations to management.Monitor competitors' social media activities, campaigns, content strategies, and digital presence.Stay updated on social media trends, platform updates, content formats, algorithms, and emerging digital marketing practices.Develop and maintain a strong understanding of the Egyptian Real Estate market and its digital audience.Identify opportunities to increase brand awareness, engagement, and audience growth across digital channels.Support the development and execution of influencer marketing, collaborations, and strategic digital partnerships when required.Coordinate with external digital marketing agencies and freelancers to ensure campaign objectives and deliverables are achieved.Ensure consistency of brand communication across all social media channels and digital touchpoints.Support the company's digital presence during project launches, events, exhibitions, and major corporate activities.Manage social media content and communication during special campaigns, announcements, and corporate events.Track and optimize paid social media campaigns in coordination with the Performance Marketing team or external agencies.Monitor customer feedback, comments, reviews, and online sentiment and escalate relevant issues when required.Maintain organized records of content plans, campaigns, creative assets, reports, and social media activities.Submit regular updates and performance reports to the Marketing Manager / Head of Marketing.QualificationsBachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.Minimum 4–6 years of experience in Social Media Marketing or Digital Marketing.Minimum 2–3 years of experience in the Real Estate Development industry is highly preferred.Proven experience managing social media accounts for brands or companies.Proven experience developing and executing successful social media campaigns.Strong understanding of content marketing and digital communication.Experience working with creative teams, agencies, designers, and content creators.Experience in the Egyptian Real Estate market is highly preferred.Proven ability to develop content strategies that support brand awareness and lead generation.Required SkillsStrong knowledge of major social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.Strong understanding of social media strategy and content planning.Excellent content writing and communication skills.Strong creative thinking and ability to develop engaging content concepts.Excellent understanding of digital marketing trends and audience behavior.Strong knowledge of the Egyptian digital and social media landscape.Strong understanding of Real Estate marketing and customer behavior is highly preferred.Ability to analyze social media insights and campaign performance.Proficiency in social media management and analytics tools.Good knowledge of Meta Business Suite and relevant social media advertising platforms.Proficiency in Microsoft Office, particularly PowerPoint and Excel.Excellent communication and presentation skills.Strong project management and organizational skills.Strong attention to detail.Ability to manage multiple projects and deadlines simultaneously.Ability to work under pressure in a fast-paced environment.Strong teamwork and stakeholder management skills.Preferred SkillsExperience managing social media accounts for real estate developers.Strong knowledge of the Egyptian Real Estate market, particularly New Administrative Capital and New Cairo.Experience promoting commercial, administrative or residential real estate projects.Experience in project launches and real estate digital campaigns.Established relationships with creative agencies, content creators, influencers, and digital marketing partners.Strong understanding of real estate customer personas and digital buying behavior.Experience in developing social media strategies for new project launches.Experience with influencer marketing and digital collaborations.Basic understanding of SEO, Google Analytics, and digital performance marketing is a plus.Experience in crisis communication and online reputation management is a plus.Strong visual sense and understanding of branding and creative direction.Self-motivated, proactive, and results-driven.High level of creativity, professionalism, and ownership.