Regional Marketing Manager

Job Title : Regional Marketing Manager - EgyptReports To: Brand Director - RRFunction: Marketing - RRLocation: Cairo, EgyptGrade: TBDRole PurposeThe Regional Marketing Manager is responsible for leading regional brand projects across Egypt and International Markets, ensuring consistent execution of brand strategies, innovation launches, and marketing campaigns. The role drives cross-market collaboration, manages regional agency relationships, oversees adaptation of campaigns to local market requirements, and ensures delivery of commercial objectives through effective project management and marketing governance. The incumbent is the operational owner of the Egypt marketing agenda while providing regional leadership across multiple markets through matrix management and cross-functional collaboration.Key Roles & Responsibilities1. Regional Brand & Project ManagementLead regional marketing projects across assigned international markets.Manage cross-market adaptation of regional and global campaigns.Ensure consistent execution of brand guidelines across all markets.Develop and maintain regional marketing project timelines and governance.Monitor project milestones and ensure timely execution.2. Campaign ManagementLead end-to-end delivery of major regional campaigns including Summer 2026 and future strategic initiatives.Coordinate campaign execution with country marketing teams.Ensure campaign consistency while allowing relevant local adaptations.Evaluate campaign effectiveness and recommend improvements.3. Innovation ManagementLead regional innovation launches from planning through commercialization.Coordinate launch readiness with Sales, Supply Chain and Trade Marketing.Monitor innovation performance against launch KPIs.Share best practices across markets.4. Marketing PlanningReview and approve Egypt annual marketing plans.Coordinate regional marketing calendars.Ensure alignment between marketing activities and commercial priorities.Monitor execution against approved plans.5. Agency & Partner ManagementLead briefing and management of regional creative, media and digital agencies.Evaluate agency performance against agreed KPIs.Ensure high-quality campaign development.Manage external marketing partners and suppliers.6. Budget ManagementManage regional marketing budgets.Monitor campaign expenditure and forecast spending.Ensure marketing investment delivers agreed ROI.Identify opportunities for cost optimization.7. Cross-functional CollaborationPartner with Sales, Trade Marketing, Finance and Supply Chain.Coordinate execution across Egypt and International Markets.Facilitate alignment between regional and local teams.Resolve cross-market operational issues.8. Team LeadershipDirectly manage the Egypt Brand Manager.Set objectives and KPIs.Conduct coaching and performance reviews.Build marketing capability within the team.9. Market IntelligenceMonitor competitor activity.Analyse brand performance.Track consumer trends.Recommend actions to improve business performance.Key Performance Indicators (KPIs)Regional project delivery on timeCampaign execution qualityInnovation launch successMarketing budget adherenceROI on marketing investmentBrand health metricsMarket share growthCross-market execution complianceEgypt marketing plan deliveryTeam engagement & developmentQualificationsBachelor's Degree in Marketing, Business Administration or related disciplineMBA preferredExperience8–10 years FMCG Brand Marketing experienceMulti-country marketing experienceRegional project management experienceInnovation launch experienceAgency management experiencePeople management experienceExperience working across Middle East markets preferredSkills & CompetenciesFunctionalBrand ManagementProject ManagementMarketing PlanningInnovation ManagementBudget ManagementAgency ManagementLeadershipPeople DevelopmentStakeholder ManagementDecision MakingInfluencingCollaborationTechnicalNielsen/KantarPower BIMicrosoft OfficeSAP (preferred)Marketing AnalyticsLanguagesFluent EnglishFluent Arabic